darci.150x154Darci Gutfreund (pr. Good-froynd)

Darci serves SSBC as a shareholder and the Director of the School Division. Her energy, humor, attitude, and curiosity allow her to connect with current and potential school owners and educators. Darci attributes her success to authentically listening to each client so she can provide resources for practical, profitable solutions.

Prior to joining SSBC, Darci enjoyed a long career with Redken 5th Avenue serving as Director of School Development, Director of Training, National Accounts Education Executive, and Sales Educator. Her experience allowed her to support more than 50 school partners, launch Redken for 800 salons within a national account, and facilitate classes in hundreds of salons. She followed her mother’s footsteps into the industry in 1994.


  • Her favorite people on the planet are her husband and daughters- Dan, Ava, and Roya.
  • She’s currently working toward a Communication degree at Michigan State University. Go Green!
  • Her favorite things to do: 6am workouts, reading, and drinking red wine.